New work: Crossroads Prison Ministries’ E-commerce Site

Nov 13, 2018

In August, I launched the new website for Crossroads Prison Ministries Canada. (Read the original blog post.) That launch was the first of three phases of the project. Today, I’m excited to reveal phase 2: an e-commerce shop.

With the e-commerce shop, Crossroads can now explain their ministry by sharing their specific needs and requesting funding in specific areas. In other words, you can ask Crossroads to put your money towards sending Bibles to prisoners, or sending Bible courses to prisoners. You can even help pay for postage (which is really expensive for bulky lesson plans). Check out the catalogue.

The website’s new e-commerce addition is powered by WooCommerce, but features an entirely unique front-end design. It’s designed to be intuitive to use on mobile and desktop, and to make browsing and checking out as quick and easy as possible. Crossroads’ blog has also been re-designed to match their new storefront, so the website’s aesthetic remains consistent.

A sampling of Crossroads' Bible courses.

Finally, I had the exciting opportunity to take all the pictures for the catalogue. I couldn’t be happier with how they turned out. I would love to take more pictures for clients, so consider this your infrequent reminder that I offer professional photography as part of any design project.

Work like this is always a result of close collaboration between the designer and the client. The folks at Crossroads have tremendous taste and are a pleasure to work with. If you haven’t seen Crossroads’ new website yet, you can check it out here.

New Work: Crossroads Prison Ministries

Aug 22, 2018

Yesterday, I launched the new website for Crossroads Prison Ministries Canada. Crossroads is a non-profit. They provide Bible courses for prisoners in Canadian jails, and connect the prisoners with volunteer mentors. Their mentors mark the students’ lessons, and send them letters of encouragement. Their website needed to make their mission and offerings clear, as well as have a beautiful design that matched the new branding from the U.S. head office.

Of note, the home page has some fancy design tricks if you’re using a modern browser (and it scales down easily if you aren’t). It’s easier than ever to browse Crossroads’ offering of courses. And they finally have a page detailing their impact.

This is the first phase of the Crossroads re-design. Later this year, as more content gets added to the site, the blog will get another dramatic overhaul to make browsing its contents easier. We’re also building a gift catalogue in to the website, as a way of fundraising for Crossroads’ ministry.

In the meantime, the new website is a better place for Crossroads to share its story, attract donors, and train their mentors. I can’t wait to show you what else we’re cooking up. I’ll be sharing a detailed case study as soon as I can — but maybe not before we roll out the next couple phases of the site.

I hope you enjoy the website.

New Work: Wild Writers Literary Festival

Aug 14, 2018

I’m excited to announce that the new site for the Wild Writers Literary Festival is now live.

Wild Writers is an annual literary festival put on by one of my coolest-ever clients and one of Canada’s most prestigious literary magazines, The New Quarterly (I also built their website). The festival is a celebration of great Canadian writing, and an opportunity for aspiring writers to go learn from, and network with, published authors.

Their website is a heavily-customized WooCommerce store that’s designed to be secure and as future-proof as possible. You can read the program (or check out last year’s event), build your own all-access weekend pass, or browse this year’s roster of speakers.

I’ll have more to say about the work in an upcoming case study, but for now, I want to wish them the best of luck with this year’s festival. If you’re in the area and have any interest in honing your writing skills, you should really consider going — it’s a treat.

Please enjoy the website.

Upcoming Panel Discussion at First Annual Pride in Business Trade Show

Jun 13, 2018

I’m thrilled to announce that I’m speaking on a panel about Promotion through Digital and Traditional Media. The panel is at the first annual “Pride in Business” Business Forum and Trade Show on June 21st.

I’ll be joined by Patrick McCauly of Point Man News Creation, Janine Harris of Keyring Media, and Dan Snow of Snow Social.

If you’re in the downtown Toronto area on June 21st, I’d be honoured if you’d join me for the discussion at the Berkeley Bicycle Club. You can get free tickets for the panel on Eventbrite.