The latest news, ideas, projects, missives, and thoughts from Wildfire Studios
(Also known in laymans’ circles as a “blog”)
Studio Missive 32: The design inspiration behind a stylescape
How I research design references for a stylescape — with links to great brand identity work from zoos, museums, aquariums, and more.
Studio Missive 31: Back to the drawing board
Last week’s strategy got approved, and now it’s stylescape time. Plus: hard drive woes, a rebrand reset, and Don Knuth’s brush with Claude.
Studio Missive 30: Behind the scenes of a complete strategy deck
A look at the work that goes in to making a brand strategy deck, and a quick snapshot at the resulting document.
Studio Missive 29: Behind the scenes of my own rebrand
Sharing the initial designs of the rebranded website for this studio.
Studio Missive 28: Phase 2 of Bruce Mayhew’s website
The second and final phase of Bruce Mayhew’s project is now complete, and other news from the studio.
Studio Missive 27: Rethinking e‑commerce for EHC
This week at the studio, I implemented a new-to-me e‑commerce platform on a nonprofit’s website.
Studio Missive 26: The new website for Bruce Mayhew
Launching the new website for Bruce Mayhew’s business and book.
Studio Missive 25: Status update
An update on what I’m working on in the studio and what’s launching when.
Studio Missive 24: 1x speed
What’s inspiring and what’s happening in the studio for the week of January 12, 2026.
Studio Missive 23: This year’s goals
Setting audacious goals for 2026, and the plan to get there.
Studio Missive 22: Reflecting on 2025
Reflecting on a week that involves signing off on the year and preparing for the next.
Studio Missive 21: Strategizing for 2026
In 2026, my goal is to grow the studio. Here’s the plan.