News & ideas
Updates, new projects, and insights from Wildfire Studios

Upcoming Panel Discussion at First Annual Pride in Business Trade Show
I’m thrilled to announce that I’m speaking on a panel about Promotion through Digital and Traditional Media.

This Is How to Stop Worrying and Get Outstanding SEO Results
Good news: you don’t have to pay the hucksters to optimize your SEO. (And it gets better!)

Don’t Let Data Make Decisions For You
Data won’t solve your problems. In fact, too much data makes creative decisions harder to make.

Share Everything You Know
Stop optimizing for click funnels, and tell a story that matters.

How to Tell Valuable On-Brand Stories People Will Love
A couple quick ideas for creating content that creates value for your customers.

Where Do Your Customers Live?
If your marketing shouts in a forest and nobody’s there to hear it, does your business survive? (Part three on creating a content strategy.)

Two Questions That Help You Identify Your Target Customer and Audience
These two questions will help you market to the right people.

How to Create a Content Strategy, Part 1
There are three ways to introduce people to your brand, product or service. One of them is more valuable than the others.

How to Be Consistent With Your Online Marketing
What could you do to make your online persona more like your offline persona?

Consistency Is the Key to Success
Here’s an avoidable and costly mistake that you might be making with your website.

"Do I Need to Blog?"
This is the wrong question to ask. Here are the questions you should be asking about your marketing strategy.

The Zenith El Primero
If you’re looking for a delightful example of marketing copy and photography, look no further than the newest watch from Hodinkee.