News & ideas
Updates, new projects, and insights from Wildfire Studios
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Share Everything You Know
Stop optimizing for click funnels, and tell a story that matters.
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How to Tell Valuable On-Brand Stories People Will Love
A couple quick ideas for creating content that creates value for your customers.
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Where Do Your Customers Live?
If your marketing shouts in a forest and nobody’s there to hear it, does your business survive? (Part three on creating a content strategy.)
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Two Questions That Help You Identify Your Target Customer and Audience
These two questions will help you market to the right people.
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How to Create a Content Strategy, Part 1
There are three ways to introduce people to your brand, product or service. One of them is more valuable than the others.
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How to Be Consistent With Your Online Marketing
What could you do to make your online persona more like your offline persona?
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Consistency Is the Key to Success
Here’s an avoidable and costly mistake that you might be making with your website.
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"Do I Need to Blog?"
This is the wrong question to ask. Here are the questions you should be asking about your marketing strategy.
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The Zenith El Primero
If you’re looking for a delightful example of marketing copy and photography, look no further than the newest watch from Hodinkee.
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New Project: Working for Haiti
Designers are fond of saying that we’re changing the world, or making it a better place, but it’s rare when that’s truly the case.
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The New New Quarterly
I’m thrilled to finally reveal the new website and digital edition I’ve made for The New Quarterly.
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Content Calendars
Why have a schedule to stay on message if you haven’t decided what the message is?