News & ideas
Updates, new projects, and insights from Wildfire Studios
New work: Crossroads Prison Ministries’ E-commerce Site
Today, I’m excited to publicly reveal phase 2 of the Crossroads website: an e‑commerce shop.
How to Translate a WordPress Site
There are multiple options for translating a WordPress site. These ones are the best.
New Work: Crossroads Prison Ministries
Yesterday, I launched a new website for Crossroads Prison Ministries Canada.
New Work: Wild Writers Literary Festival
I’m excited to announce that the new site for the Wild Writers Literary Festival is now live.
Upcoming Panel Discussion at First Annual Pride in Business Trade Show
I’m thrilled to announce that I’m speaking on a panel about Promotion through Digital and Traditional Media.
This Is How to Stop Worrying and Get Outstanding SEO Results
Good news: you don’t have to pay the hucksters to optimize your SEO. (And it gets better!)
Don’t Let Data Make Decisions For You
Data won’t solve your problems. In fact, too much data makes creative decisions harder to make.
Share Everything You Know
Stop optimizing for click funnels, and tell a story that matters.
How to Tell Valuable On-Brand Stories People Will Love
A couple quick ideas for creating content that creates value for your customers.
Where Do Your Customers Live?
If your marketing shouts in a forest and nobody’s there to hear it, does your business survive? (Part three on creating a content strategy.)
Two Questions That Help You Identify Your Target Customer and Audience
These two questions will help you market to the right people.
How to Create a Content Strategy, Part 1
There are three ways to introduce people to your brand, product or service. One of them is more valuable than the others.