Copywriting
The text that appears on a website or in a marketing campaign.
What makes good copywriting?
Good copywriting accomplishes your goals — whether that goal is to sell products, engender support, or gain subscribers. Good copywriting requires rules and strategies for tone of voice, communication style, and communication methods. Effective copywriting won’t happen before a strategy is in place.
Related case studies
![A screenshot of the One Story website's home page.](/assets/images/portfolio/Hero-Images/_1000x800_crop_center-center_82_line/hero-image-alt-3.jpg 1000w, /assets/images/portfolio/Hero-Images/_800x640_crop_center-center_82_line/hero-image-alt-3.jpg 800w, /assets/images/portfolio/Hero-Images/_576x460_crop_center-center_60_line/hero-image-alt-3.jpg 576w)
One Story
Web design & development
![The Crossroads Prison Ministries home page on a tablet. The tablet is hovering over a table.](/assets/images/portfolio/Hero-Images/_1000x800_crop_center-center_82_line/DSC3089-Edit_2023-03-22-213500_xppm.jpg 1000w, /assets/images/portfolio/Hero-Images/_800x640_crop_center-center_82_line/DSC3089-Edit_2023-03-22-213500_xppm.jpg 800w, /assets/images/portfolio/Hero-Images/_576x460_crop_center-center_60_line/DSC3089-Edit_2023-03-22-213500_xppm.jpg 576w)
Crossroads Prison Ministries Website
Website design, e‑commerce, and product photography
![The New Quarterly website](/assets/images/portfolio/Hero-Images/_1000x800_crop_center-center_82_line/20190315-_DSC5936.jpg 1000w, /assets/images/portfolio/Hero-Images/_800x640_crop_center-center_82_line/20190315-_DSC5936.jpg 800w, /assets/images/portfolio/Hero-Images/_576x460_crop_center-center_60_line/20190315-_DSC5936.jpg 576w)
The New Quarterly
Website, e‑commerce, strategy
![DSC9257](/assets/images/portfolio/Hero-Images/_1000x800_crop_center-center_82_line/DSC9257.jpg 1000w, /assets/images/portfolio/Hero-Images/_800x640_crop_center-center_82_line/DSC9257.jpg 800w, /assets/images/portfolio/Hero-Images/_576x460_crop_center-center_60_line/DSC9257.jpg 576w)
Unsung Sundays
Website and strategy
![The Risolv IT Solutions website on an iPad](/assets/images/portfolio/Hero-Images/_1000x800_crop_center-center_82_line/DSC9234.jpg 1000w, /assets/images/portfolio/Hero-Images/_800x640_crop_center-center_82_line/DSC9234.jpg 800w, /assets/images/portfolio/Hero-Images/_576x460_crop_center-center_60_line/DSC9234.jpg 576w)
Risolv IT Solutions
Website, branding, strategy
![DSC9217](/assets/images/portfolio/Hero-Images/_1000x800_crop_center-center_82_line/DSC9217.jpg 1000w, /assets/images/portfolio/Hero-Images/_800x640_crop_center-center_82_line/DSC9217.jpg 800w, /assets/images/portfolio/Hero-Images/_576x460_crop_center-center_60_line/DSC9217.jpg 576w)
BLP Law
Website, branding, strategy
![The Keith McLaren website on a tablet and a smartphone with glasses and other desk apparel nearby](/assets/images/portfolio/Hero-Images/_1000x800_crop_center-center_82_line/DSC9895.jpg 1000w, /assets/images/portfolio/Hero-Images/_800x640_crop_center-center_82_line/DSC9895.jpg 800w, /assets/images/portfolio/Hero-Images/_576x460_crop_center-center_60_line/DSC9895.jpg 576w)
Keith McLaren, CPA
Website and photography
![Wide Digital Image](/assets/images/portfolio/Hero-Images/_1000x800_crop_center-center_82_line/Wide-Digital-Image.jpg 1000w, /assets/images/portfolio/Hero-Images/_800x640_crop_center-center_82_line/Wide-Digital-Image.jpg 800w, /assets/images/portfolio/Hero-Images/_576x460_crop_center-center_60_line/Wide-Digital-Image.jpg 576w)
ProMinent Fluid Controls
Print and web design to match
Let’s work together
I’d love to talk with you about your project. It’s never too early to start a conversation.
Get StartedRelated blog posts
![The One Story home page open on a laptop.](/assets/images/portfolio/Hero-Images/_999x624_crop_center-center_82_line/hero-image-alt-4.jpg 999w, /assets/images/portfolio/Hero-Images/_760x475_crop_center-center_60_line/hero-image-alt-4.jpg 760w, /assets/images/portfolio/Hero-Images/_501x313_crop_center-center_60_line/hero-image-alt-4.jpg 501w)
New Case Study: One Story Website
The new One Story website uses image collages and a large colour palette to share the story of its kids and youth curriculum for churches.
![A writing app open on a laptop](/assets/images/portfolio/Hero-Images/_999x624_crop_center-center_82_line/ulysses-macbook-pro-scene.jpg 999w, /assets/images/portfolio/Hero-Images/_760x475_crop_center-center_60_line/ulysses-macbook-pro-scene.jpg 760w, /assets/images/portfolio/Hero-Images/_501x313_crop_center-center_60_line/ulysses-macbook-pro-scene.jpg 501w)
Why you should write your website copy before you hire a web designer
Writing your website’s copy first resolves a lot of potential problems before they have a chance to sneak up and bit you in the butt.
![Crossroads Prison Ministries' blog on an iPad](/assets/images/portfolio/Hero-Images/_999x624_crop_center-center_82_line/DSC3038.jpg 999w, /assets/images/portfolio/Hero-Images/_760x475_crop_center-center_60_line/DSC3038.jpg 760w, /assets/images/portfolio/Hero-Images/_501x313_crop_center-center_60_line/DSC3038.jpg 501w)
New Case Study: Crossroads Prison Ministries Website
The new website for Crossroads Canada is designed to resource volunteers, market the ministry, and raise money.
![The Wildfire Studios logo](/assets/images/portfolio/Hero-Images/_999x624_crop_center-center_82_line/no-image-logo.jpg 999w, /assets/images/portfolio/Hero-Images/_760x475_crop_center-center_60_line/no-image-logo.jpg 760w, /assets/images/portfolio/Hero-Images/_501x313_crop_center-center_60_line/no-image-logo.jpg 501w)
This Is How to Stop Worrying and Get Outstanding SEO Results
Good news: you don’t have to pay the hucksters to optimize your SEO. (And it gets better!)
![The Zenith El Primero](/assets/images/portfolio/Hero-Images/_999x624_crop_center-center_82_line/zenith-el-primero.jpg 999w, /assets/images/portfolio/Hero-Images/_760x475_crop_center-center_60_line/zenith-el-primero.jpg 760w, /assets/images/portfolio/Hero-Images/_501x313_crop_center-center_60_line/zenith-el-primero.jpg 501w)
The Zenith El Primero
If you’re looking for a delightful example of marketing copy and photography, look no further than the newest watch from Hodinkee.
![The New Quarterly on an iPad](/assets/images/portfolio/Hero-Images/_999x624_crop_center-center_82_line/Home-Page-Opt-A2.jpg 999w, /assets/images/portfolio/Hero-Images/_760x475_crop_center-center_60_line/Home-Page-Opt-A2.jpg 760w, /assets/images/portfolio/Hero-Images/_501x313_crop_center-center_60_line/Home-Page-Opt-A2.jpg 501w)
The New New Quarterly
I’m thrilled to finally reveal the new website and digital edition I’ve made for The New Quarterly.