Copywriting
The text that appears on a website or in a marketing campaign.
What makes good copywriting?
Good copywriting accomplishes your goals — whether that goal is to sell products, engender support, or gain subscribers. Good copywriting requires rules and strategies for tone of voice, communication style, and communication methods. Effective copywriting won’t happen before a strategy is in place.
Related case studies
One Story
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Crossroads Prison Ministries Website
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The New Quarterly
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BLP Law
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Keith McLaren, CPA
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ProMinent Fluid Controls
Print and web design to match
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I’m thrilled to finally reveal the new website and digital edition I’ve made for The New Quarterly.