The latest news, ideas, projects, missives, and thoughts from Wildfire Studios

(Also known in laymans’ circles as a blog”)

Do I Need to Blog?”

This is the wrong question to ask. Here are the questions you should be asking about your marketing strategy.

The Zenith El Primero

If you’re looking for a delightful example of marketing copy and photography, look no further than the newest watch from Hodinkee.

New Project: Working for Haiti

Designers are fond of saying that we’re changing the world, or making it a better place, but it’s rare when that’s truly the case.

The New New Quarterly

I’m thrilled to finally reveal the new website and digital edition I’ve made for The New Quarterly.

Content Calendars

Why have a schedule to stay on message if you haven’t decided what the message is?

Recent Writing

Some recent contract writing I’m excited about.

Now is the time. I am currently booking work for 2026. Please don’t wait, or we will both be sad. You can email me, book a call, or fill out my project questionnaire.