The latest news, ideas, projects, missives, and thoughts from Wildfire Studios
(Also known in laymans’ circles as a “blog”)
How to Tell Valuable On-Brand Stories People Will Love
A couple quick ideas for creating content that creates value for your customers.
Where Do Your Customers Live?
If your marketing shouts in a forest and nobody’s there to hear it, does your business survive? (Part three on creating a content strategy.)
Two Questions That Help You Identify Your Target Customer and Audience
These two questions will help you market to the right people.
How to Create a Content Strategy, Part 1
There are three ways to introduce people to your brand, product or service. One of them is more valuable than the others.
How to Be Consistent With Your Online Marketing
What could you do to make your online persona more like your offline persona?
Consistency Is the Key to Success
Here’s an avoidable and costly mistake that you might be making with your website.
“Do I Need to Blog?”
This is the wrong question to ask. Here are the questions you should be asking about your marketing strategy.
The Zenith El Primero
If you’re looking for a delightful example of marketing copy and photography, look no further than the newest watch from Hodinkee.
New Project: Working for Haiti
Designers are fond of saying that we’re changing the world, or making it a better place, but it’s rare when that’s truly the case.
The New New Quarterly
I’m thrilled to finally reveal the new website and digital edition I’ve made for The New Quarterly.
Content Calendars
Why have a schedule to stay on message if you haven’t decided what the message is?
The New Unsung Sundays
Today, I’m revealing a massive update to my music side project.