We’ve all got issues.
TNQ had over 140 of them. And they all needed to get online.
When The New Quarterly wanted to create a proper digital edition of their magazine, they decided it would make also sense to overhaul their entire online marketing approach. I worked with them to create one website that let people subscribe to the magazine, read it, and and buy swag. Our goals were to create a new revenue stream of digital-only subscriptions, with much of TNQ’s archive of award-winning writing freely available online for students and aspiring authors alike.
I can officially say we exceeded nearly all our goals. Traffic is up, mailing list is up, and much time has been saved. We have a lot more resources at our disposal to achieve our goals.Sophie Blom, Managing Editor
Nearly every metric is up. Almost all of them TNQ’s numbers increased by 60% – 100% after launch, and have seen consistent growth in the year and a half since.
Within a month, visits to the site were so far beyond expectations that TNQ outgrew their hosting package. New visitors went up by 95%, and visitor sessions went up by 110%. These numbers continued for the first year after launch, and the past six months have seen continued YOY growth of 30%.
Digital subscriptions, which were possible before with a PDF system, have skyrocketed over the past two years. There are now thousands of people who subscribe to The New Quarterly online. Over fifty issues of the magazine are now available digitally.
Readers love the new site, and spend significantly more time on the new site than the old one for every visit. More people return to the website than ever did before. And finally, The New Quarterly was Typewolf’s Site of the Day on October 7th, 2016, less than a month after launch.
As a designer, working with a committee can be difficult: you took initiative while still being conscientious about our needs, and making us feel heard. In the end, the website is beautiful and something we can all be proud of, while meeting industry and design standards.Sophie Blom, Managing Editor