Content Calendars

Posted September 16, 2016

About halfway through our project, one of my first clients asked me to put together a content calendar. The client wanted to know what advertising and marketing activities were happening when.

It was a great idea with noble intent, but the client didn’t really want a calendar. With the benefit of hindsight, it’s clear that the message was the problem. Specifically, we hadn’t come up with an on-brand message that was repeatable or shareable. The client wanted more clarity about what the message was.

Now that we’re in September, I’m sure you’re working on your marketing and content schedule for the next several months. Before you get too deep into your planning, make sure you know what the message is. Make it simple, repeatable, and shareable. Then the content calendar becomes much easier to assign.

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