Category:
Studio Missives
Blog posts about studio missives and related topics. Back to all posts.
Kindling 41: You can’t skip practice
Practice is the game, and if your brand doesn’t show up, every single time, and practice in public, you’re going to lose.
Kindling 40: Substantially different
Substance without attention is irrelevant. Attention without substance is noise.
Kindling 39: Solidarity, not alignment
The hard part of a rebrand isn’t the execution. It’s getting everybody on the same page.
Kindling 38: Mistaken Identity Problems
On the branding and packaging problem AI has created for everybody.
Kindling 37: Logos, literally
How literal should your logo be?
Kindling 36: Shrinking Moats
Most brand exercises ask where you want to be in twenty years. A better question: what threats will shrink the moat around your brand in that time?