Category:
Studio Missives
Blog posts about studio missives and related topics. Back to all posts.
Kindling 37: Logos, literally
How literal should your logo be?
Kindling 36: Shrinking Moats
Most brand exercises ask where you want to be in twenty years. A better question: what threats will shrink the moat around your brand in that time?
Studio Missive 35: The word is the logo
Why I do stylescapes differently, and how typography becomes the foundation for every brand
Studio Missive 34: Your brand is not your logo
A brand isn’t a logo. It’s a rhetorical device you use to persuade the public to see your organization as who it is.
Studio Missive 33: Falling in love with the process
On embracing the messy middle of the creative process across a client rebrand, a documentary, and my own logo redesign.
Studio Missive 32: The design inspiration behind a stylescape
How I research design references for a stylescape — with links to great brand identity work from zoos, museums, aquariums, and more.