Category:
Studio Missives
Blog posts about studio missives and related topics. Back to all posts.
The invisible brand bank
Your brand lives and dies by an invisible bank account. Your most expensive withdrawals are hard to spot. Here’s how to make a deposit.
RFPs are broken for buying design (and how to fix them)
RFPs are the wrong way to buy design work. If you can avoid them, you should. If you can’t, here’s how you can fix them.
Your website should make you money
Your website should be so much more than a business card.
Kindling 44: Can a bad name hurt your company?
How to think about naming your company.
Kindling 43: What a good logo does
A good logo creates a bond between your brand and your audience, but only if it does these three things.
Kindling 42: Do the difficult thing
On the difficult things only your brand can do.