Category:
Strategy
Blog posts about strategy and related topics. Back to all posts.
New Work: Crossroads Prison Ministries
Yesterday, I launched a new website for Crossroads Prison Ministries Canada.
Don’t Let Data Make Decisions For You
Data won’t solve your problems. In fact, too much data makes creative decisions harder to make.
Share Everything You Know
Stop optimizing for click funnels, and tell a story that matters.
How to Tell Valuable On-Brand Stories People Will Love
A couple quick ideas for creating content that creates value for your customers.
Where Do Your Customers Live?
If your marketing shouts in a forest and nobody’s there to hear it, does your business survive? (Part three on creating a content strategy.)
Two Questions That Help You Identify Your Target Customer and Audience
These two questions will help you market to the right people.