I have some big news for you: Nobody cares about your brand. They don’t care if you use the same colour yellow from one day to the next, so long as they can recognize you from a distance.
People only have two questions:
- Do you have what I’m looking for?
- Are you the sort of people I want to give money to?
Your logo and brand colours don’t have a lot to do with either of those questions. The only thing that matters is your message. Your story.
So tell it.