Two Questions

Jan 5, 2018

I have some big news for you: Nobody cares about your brand. They don’t care if you use the same colour yellow from one day to the next, so long as they can recognize you from a distance.

People only have two questions:

  1. Do you have what I’m looking for?
  2. Are you the sort of people I want to give money to?

Your logo and brand colours don’t have a lot to do with either of those questions. The only thing that matters is your message. Your story.

So tell it.