Taking the pulse of an organization
The first thing I did was set up a variety of phone calls and interviews with as many people as I could at Risolv’s office. A variety of full time, part time, and interning staff meant that it was hard for Risolv to know how everybody felt about the business.
So I created a series of interviews. I ran surveys, called people for clarification, and sent around a myriad of emails. I even engaged with a couple of Risolv’s customers to ask about their experience with the company.
When the whole thing was said and done, I had almost twenty different detailed interviews about who Risolv was, where they had been, and where they were going.
You need to tell the right story
Sometimes, a fresh approach to your brand is the right way to go. With their new logo and website, Risolv’s story is different than it was before — and the tools they use to tell their story have changed.
Their website is more stable than it used to be, and both the website and their new brand identity more realistically capture what Risolv is. They’re happy — and I am too.
In the past we’ve worked with all sorts of individuals, some excellent at design, some excellent at coding. Most individuals were only really good that that one aspect they specialized in. Nathan is good at both. He also possesses a good business mind, and his ability to grasp the business need rather than getting lost in the technical or visual aspects of the project was refreshing. I believe it is a combination that many individuals in this field lack.Jonathan Agosta, Operations Manager, Risolv IT Solutions