A major update
Injecting personality into a brand
Keith’s previous site was built in-house with GoDaddy’s website builder. GoDaddy’s website builder is this place where good websites go to die, but Keith’s wasn’t bad. It looked a little old-school, but it was surprisingly semantic and ranked well in Google Search. But it didn’t match his brand.
But it didn’t capture much of of the firm’s personality. There wasn’t any easy way for them to update their services. There was no way for them to share any news. Changing an image was like pulling teeth, and since there was no documentation, people forgot how to make changes over time.
When I started talking with Keith about the possibilities, he jumped at the chance to make everything easier for his team. I worked with Keith and his team to make them a website that reflected their personalities and what they do. I wanted to make it clear: Keith and his team might have almost a quarter century of experience, but they’re more forward-thinking and playful than any of their peers.
The site went live a few months ago, and in that time we’ve been able to slowly collect data about how the new website for Keith R. McLaren, CPA is performing. I’ve watched site visits per month consistently climb and performance in Google search results climb up.
One thing I’m incredibly proud of is that half of the website’s hits in the past few months since our update have come straight from Google, which means our search engine optimization is working as it should. And they’re getting queries through the contact form, which never happened before. Boo yah.
Last week, I spoke with Keith on the phone to make sure things were going well for him with the site. The feedback we got? He just hired somebody new and can’t wait to add her bio to the site. I’m excited to see that too.
Working with Nathan is a great learning experience. He teaches, coaxes and refines your image when it is hard to do it yourself.Keith McLaren, CPA