Year 2019
Project Description

Even for Christians, evangelism is a tough word to swallow. Most Christians (myself included) are pretty bad at it. We either overestimate or underestimate our ability to share our passion for our faith, and the results can be disastrous. (If you’re reading this and you’re not a Christian, I’m sure you understand.)

That’s why Every Home for Christ (EHC) creates the evangelism programs and resources they do: they want to make the conversations about faith easier. This is why EHC asked me to help redesign their online presence. They wanted their websites to be as dynamic and approachable as their outreach material.

Visit the EHC website →Visit the Finding the Hope outreach website →

A modern approach for non-profits
An easy-to-use and flexible digital system

EHC doesn’t make gospel tracts. They partner with churches, small groups, and individuals through their Finding the Hope outreach program. Through Finding the Hope, EHC provides resources and material that creates community and sparks conversations.

Over the years, EHC has created a shared visual aesthetic for all their programming. The shared aesthetic develops familiarity, which makes their outreaches easier for people on both sides of the conversation. Their printed material is dynamic and engaging, with clear calls to action, but it never becomes pushy or off-putting.

EHC wanted new websites that lived up to the same standard. They wanted responsive websites that were engaging, dynamic, easy to navigate, and with clear calls to action so their visitors would know how to get involved. But most of all, EHC wanted their websites to all share a cohesive aesthetic.

My approach
One shared framework. Many possibilities.

To make this happen, I designed and developed a beautiful, responsive theme framework that could be used and leveraged across multiple websites and experiences. They can grow with EHC’s needs, but they remain easy to use. Navigating the websites is easy, even on mobile. And there are clear calls to action on almost every page.

All this helps give the new websites a shared visual language and aesthetic, but also gives them the opportunity to stand on their own.

We launched two new websites on the same day — one for EHC and one as a resource site for their primary outreach program (called Finding the Hope). These websites have a shared visual language and aesthetic, but also stand on their own. While nobody would confuse one website for the other, they would recognize them as part of the same family.

And above all, the websites would appear familiar to anybody who’s spent time with EHC’s print materials.

Screenshots of the home page of multiple websites. The screenshots show the flexibility of the theme framework in action

A platform for storytelling
Making real-life stories as large as life

Again and again, I learn that people want to hear more about the impact charities and non-profit organizations make. For EHC, that meant we spent a lot of time working on a refreshed blog architecture and design.

I wrote a content strategy for EHC that should help bring focus and clarity to how they share their story online. As we collect data about how people find their way around the websites, we’re going to continue tweaking the design of the blog. But this is an important step forward for EHC.

For the first time, EHC is able to tell stories about the impact they’re making online. This opens a lot of doors for them and breaks a lot of barriers, and I’m excited to continue making this experience even better over the coming months.

Screenshots of the EHC blogs on desktop and on a mobile device

An e-commerce system built for a non-profit
Now accepting donations. And resourcing churches. And creating catalogues.

The new websites offer much more than just a pretty face, though. We rewrote all the copy on the websites. We simplified the information architecture. But we also built a new e-commerce system.

The e-commerce system is tailored to EHC’s needs. While we could have used something like Shopify or WooCommerce and called it a day, I wanted to build a more flexible system. This system needed to be as easy as shopping on Amazon for visitors, but it also needed to take EHC’s needs as a non-profit evangelism organization into account.

A cropped image of the Donate page from the new EHC website.
The new e-commerce system lets EHC easily build out catalogues, resource pages, or quick pick-your-donation forms.

The new e-commerce system allows EHC to build out catalogues of their missions opportunities and resources, accept monthly or one-time donations, and even send free resource kits to interested people or churches. It automatically informs EHC’s office about any orders or purchases, and allows them to more easily automate their mailing lists and receipting process. It also links to Stripe, which makes reporting easy and payment collection fast. And their CMS and e-commerce system can be managed from the same integrated back-end.

This system creates a whole new world of opportunities for EHC. For the first time, they’re able to collect donations online by credit card. They can manage their inventory online. They can turn their ordering process into an opportunity for a long-term relationship with a donor. And to top it all off, because everything is integrated into a single system, their admin team saves hours of time every week.

Screenshots of the mobile Resources page and the desktop Donate page on EHC's websites

The results
Laying the groundwork for the future

The new framework is flexible. It lays the groundwork for all sorts of long-term visions EHC has. It finally lets EHC accept donations online, display their catalogue of missions opportunities, and quickly and easily update their resources. Better yet, it helps EHC tell the stories of what’s happening in the missions field. Their new blogging architecture and design is going to make a big difference as they begin to share more and more content online.

I’m excited to share more about that in the days, weeks, and months ahead as we work together to create compelling new resources and programs for churches, small organizations, and even people new to Christianity.

The sites haven’t been live for very long, so we haven’t had time to gather data on our success metrics. I’ll update this when we do. But we’re confident that these new sites will blow away our expectations.

In the meantime, I’m proud of the new EHC websites and the framework that accompanies them. It feels like the ministry. When I’m on the sites, I catch a vision for what they do, where they want to go, and how they work with people all around the world to get there.

But don’t just take my word for it. Take a look at EHC’s new website, and their new resourcing website for Finding the Hope. Bring ears to hear.

Update: You can also read this blog post to learn about the technical considerations that went into making each site multilingual.

Nathan is an organized thinker. He listens well and brings clarity. Nathan has redesigned three websites for our organization and given us a great platform to tell our story and connect with a new audience. He was able to sort out and streamline a large amount of existing content to make our new web presence clear and strong. We are grateful for the service he provides for us.

Jacqueline Dugas, Vice-President, EHC International/Canada